Yip said he looks forward to getting into the boardroom with clients to work on the concepts behind integrated campaigns a lot earlier than was possible when he was at Wunderman and Agenda working on purely digital executions.
The newly created role signals Proximity's desire to ...
The week's top 10 most-read stories
Haier adds UM Beijing to agency pool
Bite hires digital marketing director, continues business shift
P&G CEO Bob McDonald steps down as AG Lafley returns
Rubber Duck becomes potato-chip product extension for Okashi Land
Customise your own news feed
The study included 3,113 respondents aged 16 or above, who owned a Smartphone and use social-messaging apps, in Australia, China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, the Philippines and Singapore.
What's in this issue?