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JWT’s 10 trends for 2013: Play, personalisation, retail everywhere and sensory explosions

The report is based on quantitative surveys conducted throughout the year in the US and the UK as well as qualitative input from nearly 70 JWT planners across 24 markets, including India, China, Japan, Malaysia, the Philippines, Pakistan, Thailand, Sri Lanka and New Zealand. JWT’s ...

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Data & Research

Cookie consumers: Brand traits help offset guilt

May 23, 2016

This research into the consumption of sweet biscuits found that friendliness was the personality trait ASEAN consumers identified with the most in the biscuits they buy and eat most frequently. This was followed by brands that were regarded as ‘cheerful and fun’, and ‘trendy’.