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The report by IBM’s Institute for Business Value is based on responses from more than 1100 individuals and interviews with more than two dozen executives from leading organizations around the world.
Despite the long journey ahead, corporations are keen as they recognise that top-line ...
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GroupM inks deal with Facebook in India
McPR fail: McDonald's HK squanders trust with mishandling of bad-meat crisis
Salmat Digital leverages Kenshoo to deploy advanced tracking for digital marketing optimisation
C.C. Lemon enters Vietnam market, Broadway-style
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