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News Corp's media accounts have been consolidated with ZenithOptimedia for the past seven years.
News Corp Australia decided to split its media business as part of a groupwide initiative to "put customers at the centre", said News Limited chief executive Kim ...
Cucumber encumber? Selling Dettol bodywash with cucumber ice cream
GroupM inks deal with Facebook in India
McPR fail: McDonald's HK squanders trust with mishandling of bad-meat crisis
Salmat Digital leverages Kenshoo to deploy advanced tracking for digital marketing optimisation
C.C. Lemon enters Vietnam market, Broadway-style
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