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News Corp Australia appoints UM, Mediacom and ZenithOptimedia

News Corp's media accounts have been consolidated with ZenithOptimedia for the past seven years.  News Corp Australia decided to split its media business as part of a groupwide initiative to "put customers at the centre", said News Limited chief executive Kim ...

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Data & Research

Mobile drives 20% annual increases in online video consumption

Aug 4, 2015

China: Online video viewers tend to be young and well off. 64 per cent of online video viewers are aged between 16 and 34, compared to 46 per cent of the general population, and 45 per cent are in the top two socioeconomic status levels.