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The mechanics of gamification: How to harness perceived distance to benefit your brand

How do you make mundane tasks exciting? Throw in some carrots in the old-school style. Employees aren’t motivated? Hang in the ‘performance pay’. There is a moving cheese for every mouse and a Pavlov for every conditioned dog. So, how does a reward system work in the case of ...

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Data & Research

Mobile drives 20% annual increases in online video consumption

Aug 4, 2015

China: Online video viewers tend to be young and well off. 64 per cent of online video viewers are aged between 16 and 34, compared to 46 per cent of the general population, and 45 per cent are in the top two socioeconomic status levels.