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Conversations around social media have shifted. Once the domain of the pimply kid wedged in the corner between marketing and IT, it now has a seat at the directors’ table and a space on the CIO or CTO’s agenda.
Factors driving this conversation centre around the shifting power ...
Ogilvy China appoints ECDs to further talent-grooming goals
Maxus APAC creates marketing-effectiveness role
Woolworths tries to be a part of culture, Anzacs and Australians fire back
Fun! Action! Sales! Tips for developing effective 'advergames'
Webinar: Pursuing a data-driven advantage
ComScore industry trust solution for programmatic now available in 44 countries
Photos: Digital360China summit and Digital A-List China
Indonesia's beer-sales regulations: How marketers will react
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