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CAMPAIGN SPOTLIGHT: Overbranded banks, financial thought leadership, the 'trust deficit'

"Bank brands have become inescapable from our daily lives, to the point of ridiculous invasion of our personal space," said Zoran Svetlicic, partner at Shift. Citing how London mayor Boris Johnson's cycle-hire scheme has smothered the city's public spaces with Barclays' ...

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Data & Research

Cookie consumers: Brand traits help offset guilt

May 23, 2016

This research into the consumption of sweet biscuits found that friendliness was the personality trait ASEAN consumers identified with the most in the biscuits they buy and eat most frequently. This was followed by brands that were regarded as ‘cheerful and fun’, and ‘trendy’.