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Global PC market slumps ahead of Win 8 Launch, Lenovo edges up on HP

In August, the research firm forecast a 3.8 per cent year-on-year market contraction. However the projection proved optimistic as the market has dropped 8.6 per cent in the third quarter compared to the same period in 2011.  Even taking into account the continued pressure from other ...

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Data & Research

Cookie consumers: Brand traits help offset guilt

May 23, 2016

This research into the consumption of sweet biscuits found that friendliness was the personality trait ASEAN consumers identified with the most in the biscuits they buy and eat most frequently. This was followed by brands that were regarded as ‘cheerful and fun’, and ‘trendy’.