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Regional media buyers dispute Warc’s report on APAC's 'plunging' marketing budgets

Warc reported that marketers have ‘declining confidence’ in the Asia-Pacific region, where budgets have ‘generally decreased’, giving the region an index score of 46.0, down from 50.8 last month. (In the Warc report, a reading of 50 is neutral.)  This pulled down ...

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Data & Research

Feature phones fade, but still stunt ad potential in some markets: Opera Mediaworks

Nov 25, 2015

As of the close of the third quarter, Opera’s reach in Asia Pacific (APAC) and Oceania is over 400 million unique users each month. The APAC region is the largest global market on its platform in terms of unique users. However, it is number two when measured by impressions served and number three for revenue generated.