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Luke Nathans appointed APAC CEO for iris

Nathans will report to iris' joint global CEOs Ian Millner and Stewart Shanley and will be based out of the network's Singapore office. He will continue to chair the Asia-Pacific board of iris, which comprises the leaders of iris’ offices in Asia as well as its leaders in ...

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Data & Research

Cookie consumers: Brand traits help offset guilt

May 23, 2016

This research into the consumption of sweet biscuits found that friendliness was the personality trait ASEAN consumers identified with the most in the biscuits they buy and eat most frequently. This was followed by brands that were regarded as ‘cheerful and fun’, and ‘trendy’.