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SOCIAL MEDIA REPORT: Brands get with the programme

For brands and agencies in Asia, a social media strategy is no longer seen to be a ‘nice-to-have’, but recognised as a ‘must-have’. As social media usage skyrockets, marketers and agencies are grappling with how the medium is evolving. A recent survey by Buddy Media ...

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Data & Research

Feature phones fade, but still stunt ad potential in some markets: Opera Mediaworks

Nov 25, 2015

As of the close of the third quarter, Opera’s reach in Asia Pacific (APAC) and Oceania is over 400 million unique users each month. The APAC region is the largest global market on its platform in terms of unique users. However, it is number two when measured by impressions served and number three for revenue generated.