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Olympic sponsorship paying off for Coca-Cola, backfiring on McDonald's: Mediacom

The MediaCom Sport Olympics tracker consolidates all social media mentions of the 25 Olympic sponsors that take place on Twitter, and for the purposes of this analysis focuses on those from the UK. The Olympics tracker calculates a performance score for each brand, forming ...

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Data & Research

Cookie consumers: Brand traits help offset guilt

May 23, 2016

This research into the consumption of sweet biscuits found that friendliness was the personality trait ASEAN consumers identified with the most in the biscuits they buy and eat most frequently. This was followed by brands that were regarded as ‘cheerful and fun’, and ‘trendy’.