The account, formerly held by Up Brandbuzz, was awarded to M&C Saatchi following a nine agency tender process.
Commenting on the win, an M&C Saatchi spokesperson said, “This success gives us further momentum in the market, and we are looking forward to announcing more good news in the near future.”
M&C Saatchi's key role on this account will be to promote teaching as a career, and work is already underway, the spokesperson added.