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Mark Coad to rejoin OMG, appointed PHD Group Australia CEO

Coad left OMD at the end of 2009 to take up the position of CEO of CHE, a Clemenger Group creative agency. He said while he loved the challenge of running a creative agency he missed the media agency side. “When this opportunity came up - working with people who I know, trust and have ...

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Data & Research

Cookie consumers: Brand traits help offset guilt

May 23, 2016

This research into the consumption of sweet biscuits found that friendliness was the personality trait ASEAN consumers identified with the most in the biscuits they buy and eat most frequently. This was followed by brands that were regarded as ‘cheerful and fun’, and ‘trendy’.