‘Strategies for effective tweeting’ found many brands globally are not using Twitter effectively and outlined the top tips for engaging with consumers.
It showed Twitter engagement rates for brands are 17 per cent higher on Saturday and Sunday compared to weekdays, but ...
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The study included 3,113 respondents aged 16 or above, who owned a Smartphone and use social-messaging apps, in Australia, China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, the Philippines and Singapore.
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