Network: CAMPAIGN ASIA | PORTFOLIO

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Innity, DAC join forces to compete in real-time bidding

Innity and Japan-based digital marketing company DAC will offer DSP (demand-side platform) and SSP (sell-side platform) services to advertisers and publishers across the region. DAC said it expects the RTB market to be the “next frontier” for advertisers, with Innity adding that ...

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Mobile instant messaging: Users not too resistant to ads

May 24, 2013
The study included 3,113 respondents aged 16 or above, who owned a Smartphone and use social-messaging apps, in Australia, China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, the Philippines and Singapore.

The study included 3,113 respondents aged 16 or above, who owned a Smartphone and use social-messaging apps, in Australia, China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, the Philippines and Singapore.

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