Adidas takes fresh approach to bus-shelter ad with body-spray trial
The installation, in a busy spot on Nathan Road in the busy Tsim Sha Tsui district, also features pop-up 3D dummies and an interactive element inviting passers-by to vote for their favorite of the four available scents of Adidas Deo: fruity, floral, natural and pure.
Curiosity-driven...
Articles older than 72 hours are available to subscribers only.
To see the full article,
you need to login or register.
Paid subscribers have no limits.
or call
+852 2122 5243
or email
subscriptions@campaignasia.com
WHY SUBSCRIBE?
- Unlimited access to www.campaignasia.com.
- Full access to the historical archive of over 70,000 articles.
- 12 print & 12 e-magazines a year, plus back issue access
- Daily email news bulletins
- iPad & iPhone subscription access via the apps
- Regular supplements & reports
- Notification of relevant regional events,
- Up to 30% savings when buying the FULL package.