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OPINION: The awkwardness of marketing Chinese brands globally

In last year’s global blockbuster Transformers 3: Dark of the Moon, an ostensibly Chinese character, Jerry “Deep” Wang, played by American comedian Ken Jeong, barks at Shia LaBeouf “Let me finish my Shuhao milk!”. The line represented a major watershed for the ...

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Data & Research

Feature phones fade, but still stunt ad potential in some markets: Opera Mediaworks

Nov 25, 2015

As of the close of the third quarter, Opera’s reach in Asia Pacific (APAC) and Oceania is over 400 million unique users each month. The APAC region is the largest global market on its platform in terms of unique users. However, it is number two when measured by impressions served and number three for revenue generated.