Social media is the most important thing going on in marketing today and is changing marketing in a "positive and profound way”, Johnson said. Brands who don't embrace it risk missing out on the most effective way to reach consumers.
“If brands aren’t interacting ...
Growing And Nurturing An Ad Agency Culture
Phil Talbot resigns as head of ZenithOptimedia Asia-Pacific
DKSH invites Argentinian chef Martin Lippo to demonstrate the magic of molecular dessert-making
Double Helix launches global market research team for APAC
DG rebrands; plans launch of VideoFusion in Asia
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