Email article to a friend

Print this article

OPINION: The times of transmedia

When Bob Dylan penned, "The Times They Are a-Changin," little did he know that the classic song would resonate just as much with the advertising world in 2012 as with the political upheaval of the 1960s. Advancements in media have caught many advertisers off guard by moving faster ...

Articles older than 72 hours are available to subscribers only.

To see the full article,
you need to login or register.

or call +852 2122 5227
or email subscriptions@campaignasia.com

WHY SUBSCRIBE?

  • Unlimited access to www.campaignasia.com.
  • Full access to the historical archive of over 70,000 articles.
  • 10 print & 10 e-magazines a year, plus back issue access
  • Daily email news bulletins
  • iPad & iPhone subscription access via the apps
  • Regular supplements & reports
  • Notification of relevant regional events,
  • Up to 30% savings when buying the FULL package.