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The pharmaceutical industry is on the cusp of its biggest transformation yet. In what many are terming 'Pharma 3.0', it has begun a descent from a focus on manufacturing to a call-for-attention for creating a healthcare ‘ecosystem’ of sorts.
From new patent laws to the ...
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Dentsu Aegis network acquires Indian OOH agency Milestone Brandcom
McPR fail: McDonald's HK squanders trust with mishandling of bad-meat crisis
How to create successful partnerships
Starcom announces back-to-back wins
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