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The pharmaceutical industry is on the cusp of its biggest transformation yet. In what many are terming 'Pharma 3.0', it has begun a descent from a focus on manufacturing to a call-for-attention for creating a healthcare ‘ecosystem’ of sorts.
From new patent laws to the ...
New snack brand promotes big flavour with 'mini soap opera'
Galaxy Macau changes focus from VIPs to mass market
The kind of brands recommended in Asia-Pacific, and what's shared: Waggener Edstrom
Australians aren’t interested in conversations with brands: Survey
Dentsu acquires and rebrands Dentsu Razorfish
Nielsen develops Digital Ad Ratings for China with Tencent
McCann hires Sean Sim to lead Malaysia operation
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