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Opinion: Pharma and healthcare marketers evolve cautiously toward mobile media

The pharmaceutical industry is on the cusp of its biggest transformation yet. In what many are terming 'Pharma 3.0', it has begun a descent from a focus on manufacturing to a call-for-attention for creating a healthcare ‘ecosystem’ of sorts. From new patent laws to the ...

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Data & Research

Feature phones fade, but still stunt ad potential in some markets: Opera Mediaworks

Nov 25, 2015

As of the close of the third quarter, Opera’s reach in Asia Pacific (APAC) and Oceania is over 400 million unique users each month. The APAC region is the largest global market on its platform in terms of unique users. However, it is number two when measured by impressions served and number three for revenue generated.