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The pharmaceutical industry is on the cusp of its biggest transformation yet. In what many are terming 'Pharma 3.0', it has begun a descent from a focus on manufacturing to a call-for-attention for creating a healthcare ‘ecosystem’ of sorts.
From new patent laws to the ...
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Dentsu Aegis Network takes stake in Indian social and digital agency
Lack of trust in APAC markets 'fairly shocking': Edelman's David Brain
P&G quietly shifts planning for key brands out of Singapore
Google's 'Squared' develops brand and agency talent
Is your brand in the good books of China's super-rich?
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