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Saatchi & Saatchi bolsters regional planning team

Jenkins has worked in the region for 10 years, covering markets in Malaysia, Taiwan, Singapore and Thailand. Paul Roebuck, CEO of Saatchi & Saatchi in Singapore and Malaysia, said Kathryn’s understanding of local cultures is ‘valuable for the Asia-Pacific region’. He ...

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Data & Research

Cookie consumers: Brand traits help offset guilt

May 23, 2016

This research into the consumption of sweet biscuits found that friendliness was the personality trait ASEAN consumers identified with the most in the biscuits they buy and eat most frequently. This was followed by brands that were regarded as ‘cheerful and fun’, and ‘trendy’.