Optimedia continues media relationship with Mengniu

Optimedia has won Mengniu’s online media account for two of its brands, Guan Yi Yoghurt and YoyiC, after a one-month competitive pitch with Neo@Ogilvy.

Mengniu was hoping to milk the opportunity for more creative digital marketing proposals due to the flood of new digital technologies in the local advertising industry.

Cindy Wang, director of Optimedia's Mengniu team, explained how the agency won the pitch: “We’ve got deep insights of Mengniu’s products after more than 10 years of cooperation. Guan Yi Yoghurt and YoyiC are two brands that our client puts the most emphasis on in terms of digital marketing."

Brenda Niou, general manager of Optimedia added, “Our strength in internet marketing innovation was highly appreciated in this pitch." Optimedia's other clients in China include Lee Kum Kee, Tencent and Daphne.