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Initiative Australia appoints new head of strategy

Pyne is newly appointed CEO Andrew Livingston's first hire. Before News Digital Media, Pyne was national strategy driector at OMD Sydney where he joined with seven years experience at UM in China and Australia.  Pyne commented that he was excited to be joining the agency as Livingston ...

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Mobile instant messaging: Users not too resistant to ads

May 24, 2013
The study included 3,113 respondents aged 16 or above, who owned a Smartphone and use social-messaging apps, in Australia, China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, the Philippines and Singapore.

The study included 3,113 respondents aged 16 or above, who owned a Smartphone and use social-messaging apps, in Australia, China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, the Philippines and Singapore.

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