Largest-ever Adidas marketing campaign continues globally
Footballer Lionel Messi and NBA star Derrick Rose join brand ambassadors Beckham and Perry to convey the campaign message that a passion for running transcends fame, money, age, gender and geography.
Directed by the Brazilian Jones and Tino, the campaign is centered around the 30-second ...
Articles older than 72 hours are available to subscribers only.
To see the full article,
you need to login or register.
Paid subscribers have no limits.
or call
+852 2122 5243
or email
subscriptions@campaignasia.com
WHY SUBSCRIBE?
- Unlimited access to www.campaignasia.com.
- Full access to the historical archive of over 70,000 articles.
- 12 print & 12 e-magazines a year, plus back issue access
- Daily email news bulletins
- iPad & iPhone subscription access via the apps
- Regular supplements & reports
- Notification of relevant regional events,
- Up to 30% savings when buying the FULL package.