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Deloitte Australia takes growing piece of digital campaign business

Frank Farrall, national leader of online consulting practice at Deloitte Australia, said the Deloitte network (Deloitte is not a single company but a network of affiliated consulting and business-service providers) has seen an increase of 25 per cent for its mobile development offering since ...

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Data & Research

Cookie consumers: Brand traits help offset guilt

May 23, 2016

This research into the consumption of sweet biscuits found that friendliness was the personality trait ASEAN consumers identified with the most in the biscuits they buy and eat most frequently. This was followed by brands that were regarded as ‘cheerful and fun’, and ‘trendy’.