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The platform offers a series of "sapplets" (the company's name for "social applets") that help marketers deliver relevant content globally based on a user's country and language settings. These sapplets also offer baked-in sharing capabilities and integration with the larger Buddy Media ...
New snack brand promotes big flavour with 'mini soap opera'
Galaxy Macau changes focus from VIPs to mass market
The kind of brands recommended in Asia-Pacific, and what's shared: Waggener Edstrom
Australians aren’t interested in conversations with brands: Survey
Dentsu acquires and rebrands Dentsu Razorfish
Nielsen develops Digital Ad Ratings for China with Tencent
McCann hires Sean Sim to lead Malaysia operation
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