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The platform offers a series of "sapplets" (the company's name for "social applets") that help marketers deliver relevant content globally based on a user's country and language settings. These sapplets also offer baked-in sharing capabilities and integration with the larger Buddy Media ...
Exclusive: Carter Murray on Draftfcb restructure and new international president
Unilever shifts creative assignments in Cambodia, reappoints Riverorchid as media AOR
Waggener Edstrom expands insight and analytics practice; hires unit lead
Q&A: Lee Kum Kee on the 'glocalisation' of oyster sauce
Spotify pitches to artists to boost its brand
ZenithOptimedia to launch new global network in 2014
Customise your own news feed
(Source: Accenture Interactive)
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