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The platform offers a series of "sapplets" (the company's name for "social applets") that help marketers deliver relevant content globally based on a user's country and language settings. These sapplets also offer baked-in sharing capabilities and integration with the larger Buddy Media ...
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The researcher attributes Australia's high exposure level to 90 per cent of the population living near the largest cities and most of the DOOH media. Total OOH revenue in Australia has grown in 15 of 16 quarters, driven by DOOH expansion.
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