NEW BUSINESS LEAGUE: See who tops the list for March

In addition to the regular ranking, this month marks the debut of more country-specific data, some of which appears here. Stay tuned to the New Business League page and our daily bulletins for market-specific performance data throughout the month.

 

CREATIVE AGENCY PERFORMANCE LEAGUE

Rank	Last month	Agency	Recent wins	Estimated YTD win revenue (US$m)	Recent losses	YTD totals (US$m)
1	-9	Ogilvy	Vodafone Australia, Rebecca China, Shiseido Korea	18.56	Sprite & Fanta Ind’sia	16.25
2	-3	McCann	Nescafe Digital Philippines, Subway Thailand, Fidea Indonesia	15.06	ID Hospital Korea	14.3
3	-1	M&C Saatchi	Volkswagen China, Mengniu Dairy Cheese China	10.27	–	10.27
4	-2	DDB	Courts e-store S’pore, MSD Pharma India, Kalyan Saree India	13.1	BMW Malaysia	7.89
5	-5	Leo Burnett	GSK Iodex Ind, Bank Muamalat Ind’sia, Coca-Cola Philippines	7.63	–	7.63
6	-6	Lowe	PT Axis Indonesia, Lotus China, Alipay China	6.15	SRMB Srijan India	5.61
7	-4	TBWA	J G Hosiery India, ID Hospital Korea, CJ Olive Young Korea	5.27	Kyowon L&C Korea	4.28
8	-7	Grey Group	BAT Australia, P&G Australia, Mercedes Benz Korea Project	4.14	Coal India	4.02
9	-8	Publicis	JingShaWan II of COBD China, China UnionPay China	3.1	–	3.09
10	-10	DraftFCB		2.46	–	2.15
11	-21	BBDO	Fosters Australia, Macalline China, ChinaHR.com China	4.7	OTWC Malaysia	1.86
12	-16	Y&R	Citizen China, Tata Project Ind, Tanaka Kikinzoku K.K. Proj Japan	3.49	–	1.8
13	(16=)	BBH	Huawei China and Japan	2	–	1.77
14	-15	Saatchi	Big W Australia	1.46	–	0.85
15	(11=)	Iris	–	0.25	–	0.25

 

China’s key creative wins

Rank	Creative agency	Month	Account
1	Publicis	Jan	BaWang Shampoo
2	Ogilvy	Feb	Huawei
3	Publicis	Feb	China UnionPay
4	Leo Burnett	Feb	Jack & Jones
5	Lowe	Feb	Alipay

 

India's key creative wins

Rank	Creative agency	Month	Account
1	Grey Group	Jan	Honda Motor
2	Leo Burnett	Feb	Glaxo SmithKline Iodex
3	TBWA	Feb	J G Hosiery Pvt Ltd
4	Lowe	Jan	Coconut Development Board
5	Dentsu	Feb	Canon Campaigns

 

MEDIA AGENCY PERFORMANCE LEAGUE

New rank	Last year	Agency	Recent wins	Estimated YTD win revenue (US$m)	Recent losses	YTD totals (US$m)
1	-1	Carat	Bright Dairy China, HKTDC Indonesia	21.24	FANCL Hong Kong	18.44
2	-2	UM	Founder China, H&M Malaysia, Metersbonwe China	8.74	Inbisco Energen Phil’	6.79
3	-3	PHD	Covermore Insurance Australia, HTC Ind’sia, NTUC Income S’pore	7.22	BNZ New Zealand	6.69
4	-6	Initiative	Innocean Worldwide Hyundai & Kia Aus, Henkel Ind’, SOHO Ind’sia	5.32	–	5.11
5	-13	Mindshare	Yili China, Ma Foi Randstad India	6.04	NETS Singapore	4.57
6	-4	Vizeum	Subaru Taiwan, Ricoh India, Choice Australia	2.61	–	2.61
7	-10	ZenithOptimedia	Bank Muamalat Indonesia, Nike Taiwan, Disney DXD Malaysia	2.83	Mitsui Sumitomo IR	1.93
8	-12	OMD	Yili China, Henkel HK, Argus Cosmetics India, NZ Treasury	4.46	Henkel India	1.39
9	-5	Dentsu Media	Aeon Project Thai, Woori Financial Korea, PT. Sari Enessis Ind’sia	1.38	Matrix Singapore	1.35
10	-14	MediaCom	China Unicom Non-TV Media Bus China, Wyndham Worldwide HK	2.69	–	0.76
11	-7	Maxus	Lexus GZ DP China, Matrix S’pore, Inbisco Energen Philippines	1.69	Rebel Australia	0.42
12	-8	MPG	–	0.21	–	0.21
12=	-9	MEC	NBA Digital Regional, Mitsui Sumitomo IR, Yulong Food Taiwan	1.51	Henkel China	0.21
14	-11	Starcom MediaVest	Novartis India	3.63	–	-2.22

 

China's key media wins

Rank	Media agency	Month	Account
1	MindShare	Feb	Yili
2	Carat	Jan	Pfizer Wyeth
3	MediaCom	Feb	China Unicom
4	Carat	Jan	Pernod Ricard
5	OMD	Feb	Yili

 

India's key media wins

Rank	Media agency	Month	Account
1	Initiative	Feb	Henkel Jyothy Labs
2	Starcom MV	Jan	Aircel
3	Starcom MV	Jan	Dabur
4	MEC	Jan	Reliance Commss
5	Starcom MVt	Feb	Novartis

 

Methodology The New Business League published in Campaign Asia-Pacific has been compiled with the assistance of R3 and PwC Hong Kong. Data from a number of multi-national agencies is collected and collated by PwC Hong Kong on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that neither PwC Hong Kong nor R3 audit the data provided by the agencies or the published results.

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