Digital happenings this week from Pacific Food, OgilvyOne, Drypers and more

Indonesian snack foods manufacturer Pacific Food has appointed Raconteur to help it increase interaction with customers online. Their remit covers brands SMAX and variants like Smax Ring, Smax Ball, Smax Cippy, Mr. Potato Veetos and Mr. Potato Wavvy. Raconteur also works with Citibank, Google and Microsoft among others.

YouTube has introduced its second localised site in Southeast Asia in Malaysia. For the launch, the Google-owned video site has secured a number of content partners, including Astro Malaysia and KRU Studios, and advertising agreements with Dutch Lady and Malaysia Airlines among others. YouTube Phillipines became the third most popular site in the country mere months after its launch in October last year.

The Internet Advertising Bureau (IAB) for Southeast Asia has released figures showing rising digital advertising spend in Singapore now accounts for 8 per cent of total expenditure. Chairman Ken Mandel said the strong, stable growth is testament to the industry's efforts and reflects the untapped potential in the country.

OgilvyOne has announced a series of changes to its management structure in Australia. Business directors Sally Kissane and Michelle Holland steps into newly created roles as managing partners, Jason Hill becomes head of strategy and Rob Morrison moves from Morrison Creative for a creative director role. 

PR agency Go Communications has appointed digital veteran and Pulse Group CEO Bob Chua as chairman in Malaysia. According to Chua, Go is in the process of beefing up its digital capabilities to account for a larger chunk of the company's business. Go was founded by WPP's Michael Kretser and his son Peter.

Drypers has launched its first creative work since parting ways with long-term incumbent BBDO. New agency The Secret Little Agency (TSLA) created a 'Soon-to-be-mother's day' campaign for the diaper company's Facebook page, featuring activities for expecting mothers. The initiative provides Drypers with a platform to connect with mothers and mothers-to-be in the Lion City.

Carlton Draught has created a new 'Draught pick' app to connect with football and beer fans during Australia's Football League season. The app, developed in partnership with Clemenger BBDO Melbourne, offers a realtime stat service that lets punters interact with the TV broadcast. The project is supported with a campaign including press and online activities.

Professor Byron Sharp from the Ehrenberg-Bass Institute of South Australia has advised that advertisers should pay less to advertise on Facebook than TV because the former is skewed towards a brand's heaviest buyers. During his speech at a Thinkbox event last week, Sharp said brands need to reach people who don't buy their category and in this case TV has a higher value than earned media because it reaches a brand's normal category base.

Digital agency AKQA has made a series of appointments to service its Unilever account and recent new business wins. Among the more senior appointments are Lydia Chen from SapientNitro as senior account manager and Tian Hung from Iris Worldwide as associate CD. 

7-Eleven has recruited over 60,000 new fans on its Facebook page following the release of a campaign teaser. The 'What's the big deal' campaign follows last year's successful 'Prize 4 price' initiative and consists of a social media real-time game that lets Facebook fans purchase heavily discounted gadgets. 

Mediamind has released the findings of a study indicating rich media ads with videos are six times more likely to deliver users to an advertisers website. The study spanned 24,000 creative executions with more than 12 billion impressions.