Network: CAMPAIGN ASIA | PORTFOLIO

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Personal tech at work: What does 'BYOD' mean to marketers?

The so-called BYOD (bring your own device) trend involves employees bringing their own devices to work and often performing work duties on these devices. However, BYOD can extend to any situation where a person uses their own device to accomplish a task in a location where alternate devices ...

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Mobile instant messaging: Users not too resistant to ads

May 24, 2013
The study included 3,113 respondents aged 16 or above, who owned a Smartphone and use social-messaging apps, in Australia, China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, the Philippines and Singapore.

The study included 3,113 respondents aged 16 or above, who owned a Smartphone and use social-messaging apps, in Australia, China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, the Philippines and Singapore.

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