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Global marketing budgets on the rise: Warc

The index, launched in November 2011, is a monthly indicator of the state of the global marketing industry. The index is calculated from the responses of a global panel of nearly 1,300 experienced executives working for brand owners, media owners, creative and media agencies. To ...

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Data & Research

Feature phones fade, but still stunt ad potential in some markets: Opera Mediaworks

Nov 25, 2015

As of the close of the third quarter, Opera’s reach in Asia Pacific (APAC) and Oceania is over 400 million unique users each month. The APAC region is the largest global market on its platform in terms of unique users. However, it is number two when measured by impressions served and number three for revenue generated.