The index, launched in November 2011, is a monthly indicator of the state of the global marketing industry. The index is calculated from the responses of a global panel of nearly 1,300 experienced executives working for brand owners, media owners, creative and media agencies.
Global marketing budgets on the rise: Warc
GLOBAL - According to Warc's global marketing index (GMI), marketing budgets worldwide have risen to positive territory (51.5) on the scale, compared with a score of 43.9 last November.
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