Stephen Hunt to head TubeMogul in Australia and New Zealand

Hunt is tasked with leading business development, sales and strategy throughout Australia and New Zealand, two of TubeMogul’s fastest-growing markets. Chief among his priorities will be introducing the agency's media buying platform to new clients. He will also be responsible for expanding the Australian team.

“Real-time media buying is changing what’s possible for brand advertisers,” said Brett Wilson, CEO of TubeMogul. “Communicating that to an evolving marketplace means leading a conversation, and we think Hunt is the perfect candidate to represent us in the region."

At Joost, Hunt was responsible for growing Australia's first video network, influencing business planning, product development and managing the sakes team. Prior to that, he was in charge of business strategy and revenue performance of all digital entertainment properties at News Digital Media.

Commenting on his decision to join TubeMogul, Hunt said, "The video ad network model is broken now that agencies are demanding site-level transparency and exclusive inventory, so jumping to the early leader in the real-time bidding space made a lot of sense.” he said.

Hunt added that he had tested TubeMogul's system by loading US$157 into the platform with his credit card and then uploading a video shot with his digital camera. "I was able to deliver over 5,000 views of the video to a niche target audience with ease and track every metric I could ever want to see," he said. "It’s a revolution for multinationals and SME's alike who want to leverage the power of video advertising at any budget."