JWT was awarded the top honour for its ‘Heaven and Hell’ campaign for Samsonite in the Press category, while DDB took Best in Show for ‘The Keyboard of Isolation’ for Family Care for Grassroots Community in Outdoor.
Other Gold winners in the Outdoor category included ...
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The study included 3,113 respondents aged 16 or above, who owned a Smartphone and use social-messaging apps, in Australia, China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, the Philippines and Singapore.
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