TOKYO - Dentsu has signed on as the exclusive marketing agency for the Fédéracion Internationale de Volleyball (FIVB) covering Asia and the Middle East for 2013 through 2020.
The agreement covers marketing rights in Asia and the Middle East for all of FIVB's events, including championships and World Cup events for both men's and women's volleyball and both the court and beach forms of the game.
As for TV rights, Dentsu will be offering seven events to buyers across Asia, excluding the host countries: The Women's World Championship in 2014 and 2018, the Men's World Championship in 2018, and both the men's and women's World Cup in 2015 and 2019.
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