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Saatchi & Saatchi chooses Jason Cheng to raise its digital game in China

Saatchi Labs is a digital specialist team that aims to significantly raise the standards of Saatchi & Saatchi's digital execution in China and represents a critical change in the digital capabilities of Saatchi & Saatchi in China, according to the agency. Saatchi Labs Greater ...

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Data & Research

Cookie consumers: Brand traits help offset guilt

May 23, 2016

This research into the consumption of sweet biscuits found that friendliness was the personality trait ASEAN consumers identified with the most in the biscuits they buy and eat most frequently. This was followed by brands that were regarded as ‘cheerful and fun’, and ‘trendy’.