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MEDIA DEBATE: Search and social share a common goal

Lee Smith  CEO Platforms Omnicom Media Group There really is no debate that social media is capturing more and more time from consumers. But the debate surrounding social taking more advertising revenue than search is quite muddy.  What we are seeing is the need to cover all ...

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Mobile instant messaging: Users not too resistant to ads

May 24, 2013
The study included 3,113 respondents aged 16 or above, who owned a Smartphone and use social-messaging apps, in Australia, China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, the Philippines and Singapore.

The study included 3,113 respondents aged 16 or above, who owned a Smartphone and use social-messaging apps, in Australia, China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, the Philippines and Singapore.

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