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Omnicom’s DAS acquires Japanese medical communications agency

MCI was founded in 2007 and provides market research and CRM services to clients in the pharmaceutical and medical device industries. It was formerly owned by trading company Itochu, which will remain a shareholder. It is headed by Takenobu Senda, a co-founder. According to DAS president and ...

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Data & Research

Feature phones fade, but still stunt ad potential in some markets: Opera Mediaworks

Nov 25, 2015

As of the close of the third quarter, Opera’s reach in Asia Pacific (APAC) and Oceania is over 400 million unique users each month. The APAC region is the largest global market on its platform in terms of unique users. However, it is number two when measured by impressions served and number three for revenue generated.