Referred to as 'attribution', this type of tool seeks to assign relative values to all the parts of a digital campaign and attribute credit to each asset that a customer was exposed to or interacted with during the conversion process.
"It helps you to attribute how much of your ...
Saatchi's Justin Billingsley tipped to leave China, Michael Lee to take CEO role
TVB scoops broadcasting rights for 2014 Brazil World Cup
Diageo Hong Kong hosts bartending competition at W Hotel
Media attack seen having minimal impact on AirAsia
Give consumers control to succeed with video content: Digital Matters panel
DigitasLBI and Razorfish announce new international agency leadership
Customise your own news feed
What's in this issue?