Network: CAMPAIGN ASIA | PORTFOLIO

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HSBC campaign rolls out longest-ever interactive TV wall in MTR

Situated near a high-traffic travelator, the wall is a major initiative in an integrated campaign to position HSBC as a world-class wealth-management provider. It aims to get people thinking about how to grow and protect their wealth as they face different life events. The wall consists of ...

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Mobile instant messaging: Users not too resistant to ads

May 24, 2013
The study included 3,113 respondents aged 16 or above, who owned a Smartphone and use social-messaging apps, in Australia, China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, the Philippines and Singapore.

The study included 3,113 respondents aged 16 or above, who owned a Smartphone and use social-messaging apps, in Australia, China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, the Philippines and Singapore.

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