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Ogilvy creates cross-discipline social media practice

Social media was previously a specialist offering with Ogilvy Public Relations only. However, the network has made the move to create a cross-discipline team, made up of members from all parts of the Ogilvy organisation. The practice will be led by John Bell as global managing director of ...

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Data & Research

Mobile drives 20% annual increases in online video consumption

Aug 4, 2015

China: Online video viewers tend to be young and well off. 64 per cent of online video viewers are aged between 16 and 34, compared to 46 per cent of the general population, and 45 per cent are in the top two socioeconomic status levels.