1. National branding is too broad, cities are the real growth drivers for transformation
The real buzz and battlefield is at the city level. This means the way upstart cities get branded and how more established urban centers refresh their brands will directly impact how urban competition ...
Growing And Nurturing An Ad Agency Culture
Phil Talbot resigns as head of ZenithOptimedia Asia-Pacific
DKSH invites Argentinian chef Martin Lippo to demonstrate the magic of molecular dessert-making
Double Helix launches global market research team for APAC
DG rebrands; plans launch of VideoFusion in Asia
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