CASE STUDY: Kee Wah combines social altruism with social media success
Background:
Kee Wah was competing with rivals in the bakery business, namely Wing Wah, Arome, Tai Pan, Maxim's, and St Honore, in the lead-up to this year's mid-autumn's festival on 12 September.
Execution:
New Digital Noise (NDN) helmed Kee Wah's mid-autumn campaign by ...
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