Louis Vuitton and Chanel dominate China’s luxury social space
LV was followed by Chanel and Gucci in terms of online message board buzz. On weibo, Chanel received close to 600,000 mentions between January and May. However, Burberry was found to be the more engaging luxury brand, generating 43,000 re-tweets and 5,320 comments over the same timeframe.
The...
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