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Cathay Pacific, HSBC and Ocean Park are Yahoo Hong Kong’s most emotive brands

The three homegrown brands were recognised by consumer vote. Started in 2001, the awards recognise the brands consumers most connect with as brands are both nominated and voted for by consumers online. This year’s award drew a record of 2.5 million votes an increase of 20 per cent from ...

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Data & Research

Cookie consumers: Brand traits help offset guilt

May 23, 2016

This research into the consumption of sweet biscuits found that friendliness was the personality trait ASEAN consumers identified with the most in the biscuits they buy and eat most frequently. This was followed by brands that were regarded as ‘cheerful and fun’, and ‘trendy’.