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MARKETERS FORUM: Are APAC marketers less inclined to take risks?

LC Chen President of Volvo Car Operations, Taiwan It’s the Asian culture and education. Typically Asians listen and wait for others to express their opinions first. While in Western cultures, people are encouraged to take risk and have their own opinions, Asians are less aggressive in ...

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Data & Research

Feature phones fade, but still stunt ad potential in some markets: Opera Mediaworks

Nov 25, 2015

As of the close of the third quarter, Opera’s reach in Asia Pacific (APAC) and Oceania is over 400 million unique users each month. The APAC region is the largest global market on its platform in terms of unique users. However, it is number two when measured by impressions served and number three for revenue generated.