Email article to a friend

Print this article

How to generate quality leads at low cost via search

Minimise your advertising wastage by capturing highly targeted customers at the different stages of their purchase cycle. A lot of times, businesses work on acquisition and to generate these new sales leads, they attack new databases and think of strategies to capture these new ...

Articles older than 72 hours are available to subscribers only.

To see the full article,
you need to login or register.

or call +852 2122 5227
or email


  • Unlimited access to
  • Full access to the historical archive of over 70,000 articles.
  • 10 print & 10 e-magazines a year, plus back issue access
  • Daily email news bulletins
  • iPad & iPhone subscription access via the apps
  • Regular supplements & reports
  • Notification of relevant regional events,
  • Up to 30% savings when buying the FULL package.

Data & Research

Feature phones fade, but still stunt ad potential in some markets: Opera Mediaworks

Nov 25, 2015

As of the close of the third quarter, Opera’s reach in Asia Pacific (APAC) and Oceania is over 400 million unique users each month. The APAC region is the largest global market on its platform in terms of unique users. However, it is number two when measured by impressions served and number three for revenue generated.