TAIPEI – PHD is tipped to have picked up HTC’s media planning and buying in selected Asian markets.
Sources say Omnicom Media Group’s PHD is already handling HTC’s business in Hong Kong and India, while the business still officially resides with AOR ZenithOptimedia.
Last year, Taiwan-headquartered HTC awarded its estimated US$40 million media and digital business in China to ZenithOptimedia and Digitas.
HTC launched its smartphones in China late 2010, and debuted a new range across the region to coincide with the launch of Microsoft's Windows Phone 7.
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The e-commerce giant’s CEO revealed fresh insights into the company's future plans on all things consumer behaviour, AI, Amazon Ads and Prime Video.
Hawkins leaves PHD after close to six years leading the agency, and there will be no immediate replacement for him.
With Shanghai native Zhou Guanyu in the race, this could be the kickoff to even more fierce positioning among Chinese brands.
EXCLUSIVE: The duo will lead six business pillars and attempt to win more creative, not just creator, briefs with the hire of Christoph Becker as chief creative officer.
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