Grey Group Singapore did not want to settle with just announcing the change. Instead, the agency wanted to show consumers why the largest chicken quick service restaurant in Singapore is 'sogood'.
The first challenge was to change the current perceptions that preparing ...
Portfolio Night: Beijing and Shanghai
OgilvyOne's Susana Tsui is PHD's new APAC CEO
Diageo Hong Kong hosts bartending competition at W Hotel
Coca-Cola machine invites people from India and Pakistan to connect
The importance of being social: Digital & Music Matters
The Works wins one of only three Global Effies
Customise your own news feed
What's in this issue?