Warc opens hub office in Asia

Warc Asia will be headed by Edward Pank, formerly managing director of Asian creative agency network Bates 141 in Singapore. 

Pank, who brings over 16 years of experience working in advertising agencies in both Europe and Asia to his new role, said, “By physically locating the office in Singapore, we hope to bring the unique benefits of Warc to more of the marketing community across the region. The rich information contained within Warc.com can really help brands and businesses in Asia achieve sustained growth and do so in a way that is differentiated from their competitors. It really is an indispensable resource that no marketer should be without.”

Warc has developed a significant client base in the region, with more than 100 clients, including Pepsi, Standard Chartered, JWT and Times of India. 

Rufus Olins, chief executive of Warc, said, “It is difficult to over-estimate the importance of the region and its impact on the rest of the world. Our office in Singapore will mean we can support our customers better while we continue to expand. We are delighted that Ed has joined us.”

The new office joins Warc’s main headquarters in London, as well as its office in Washington, DC.